A few years back, we were invited to help create a pro-bono ad campaign to educate the public on the benefits of spaying, neutering and adoption. We knew that our euthanasia rate here in Charlotte was pretty outrageous (embarrassing, really), so we jumped all over it and the result is a spine-chilling campaign that focuses on education, enlightenment and hope.  

After a highly publicized kick-off concert, we embarked on our quest via print, outdoor, on-screen (theater) and television. The response to the campaign has been overwhelmingly positive - the euthanasia rate continues to fall, and our campaign is drawing major attention from award programs, and other no-kill agencies. We're very hopeful that we will continue to garner the support necessary to keep this vital campaign going.

Visit www.adoptcharlotte.org for more information about this important project.